SEO for Beginners

I’m sure at some point of time you might have came across this term SEO. Now a lot people beginners entering this field of blogging or digital marketing find this topic difficult to understand. But it’s not really that difficult to understand SEO. You can get started by following these simple steps that I’ve mentioned below. This article will be really helpful for complete beginners to get a fair idea about SEO. So combine this information with some of your own practice and you will be on your way of becoming a Savvy SEO expert.

What is SEO?

Well, SEO is an acronym that stands for “Search Engine Optimization”. I would say that SEO is an art of optimizing your website/blog to rank higher on any search engines, be it Google, Yahoo, Bing, YouTube etc. It is the process of increasing the quantity & quality of traffic on your website through organic search results.

Why is SEO so Important to know for Beginners?

Search engines are one of the places through which people discover about new content online. So ranking higher on these search engines will drive more traffic to your own website. This will thereby increase your brand awareness and the reach of your business. The most important and interesting thing about SEO is that you will be getting this traffic through organic reach i.e. without you having to spend a single penny.

Keyword Research

Keywords are basically some important phrases around which your blog post will be built. It’s important to figure out what strategic keywords you need to target and how to craft your blog post around those keywords in way benefitting both, the users and search engines. Now there are a lot of tools available online for doing keywords research. They include Google trends, Ubersuggest, Ahrefs, SEMrush etc. These tools will give you a in depth analysis about the volume of traffic they’ll drive, competition, CPC, etc. Now as a Beginner, it is important for you to go for keywords with less competition and high traffic. This is because high competition keywords will always be used by well established sites, so there’ll be a less chance of your brand new site now ranking on the search engines. Also you can rank for those keywords which are already driving traffic on your blog.






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